As the New Year starts, we would like to look forward and briefly recap our goals for this year. 2020 was a big start for us, despite the worldwide pandemic causing delay or cancellation of global sports events. We managed to launch our device and the reception from coaches, athletes and teams has been well received. It’s time to build on that positive start.
What are we doing this year? We have ambitious goals! Our purpose for 2021 is to empower athletes, coaches and sports scientists to be the first movers in establishing heat training and heat pacing approaches. We believe our technology can enable the next level of improvement in sports performance, accessible to athletes across many sports disciplines.
What are we doing to achieve that purpose?
Our goal is to build the best pool of talent and knowledge about heat training, pacing and acclimatisation. We are currently closing collaboration deals with teams, top coaches and athletes that will help us develop different heat training approaches for a wide range of athletic disciplines. A few weeks ago, we announced the first agreement with the German UCI WorldTeam BORA – hansgrohe with more announcements on the way.
We are also planning our event schedule. Together with our partners and collaborators, we will be represented at many significant sports events this year, including Tour of Flanders (De Ronde), Paris–Roubaix, Tour de Suisse, Giro d’Italia, Tour de France, Tokyo Olympics, Vuelta a España, and many others. We will be providing more details, please stay tuned.
Our goal is so ambitious, we cannot make it happen alone. We believe that the sports community worldwide can participate in this project.
That is why we are inviting you.
Do you do research or incorporate heat training in your preparation? Do you have something to share about heat training with other athletes and coaches? Do you believe that heat training will help you or your athletes, are you willing to share your results?
If your answer to any of these questions is yes, we would love to hear from you. Please contact us here.
Thanks for your interest and contribution.